London Metropolitan University Research Institutes


The Influence of New Media Technologies used in Learning on Young People's Career Aspirations.

Funded by



April 2008-April 2009


This research aimed to explore how accessible emerging types of work within the new media and creative industries are seen to be, to young people from 'deprived' areas (selecting schools in Nottingham, Stoke on Trent and East London). Our findings suggest that those who are using new media technologies in their formal (and informal) learning tended to find this a positive and motivating experience. We also found that a large number of these students expressed a real interest in pursuing careers in the creative sector which use new media technologies.

Access to 'real life' learning scenarios such as experience filming in a TV studio; work experience placements at a creative industry; visits from media professionals; or personal insights from media teachers who had experience of the sector, enabled students to better imagine themselves in these types of careers, however, these opportunities varied from school to school. Furthermore, social class background (ie family history of this type of work) and locality (ie the perceived geographic proximity of these industries) both played a key role in influencing how realisable young people felt these aspirations to be for 'people like us'.

On the whole, the industry was seen as a risky career choice (characterised by unstable and precarious work with highly competitive entry processes) and many felt encouraged by their families to pursue more traditional career paths.

The New Media Technologies PDF report can be found here: IPSENewMediaTechReportFINAL[1].pdf


Project Team

Sumi Hollingworth
Kim Allen
Kuyok Abol Kuyok
Katya Williams


Sumi Hollingworth



   Company Information    Page last updated 29 April 2009     Contact Page Owner (Angela Kamara)